Digital transformation
& Entrepreneurship.
Influence, opportunities and challenges of new digital technologies in the context of Industry 4.0.

Your contact persons

Prof. Alexander Brem & Dr. Ferran Giones
Institute for Entrepreneurship and Innovation Research
Digital transformation and entrepreneurship
The digital transformation and entrepreneurship
For industrial companies, the digital transformation represents a change that is as challenging as it is exciting: Digital technologies are creating many opportunities to realign business models, expand existing products and develop new data-based services.
Interdisciplinary approaches and perspectives
This process requires interdisciplinary approaches and perspectives - characteristics that make up the DNA of ARENA2036. This is why the ARENA2036 partners in this TECH area are researching the implications of digitalization for managers. Particular attention will be paid to new forms of collaboration with start-ups and future forms of industry-based innovation ecosystems. The focus of the management perspective is on the influence, opportunities and challenges of new digital technologies, for example for Industry 4.0.
In order to capture this multitude of possibilities in various future scenarios and effectively utilize the ever-increasing (performance) capabilities of digital tools, the TECH division supports activities and events to exchange information on current trends, new insights and specific use cases of industry partners. Start-ups are also actively involved in these research and innovation projects in order to accelerate the transformation and reorganize existing technology and market structures.
Below you will find upcoming events and current contributions from members of the TECH area:
Upcoming events
Presentation of a special issue on the topic of "Corporate-Start-Up Collaboration" Industry & Innovation journal (2021)
Recent events & contributions
Session at the R&D Management Conference with partners from industry and science (July 2021).
Startup Autobahn EXPO 10 Breakout Session on the topic of digital innovation projects (July 2021)
Breakfast Session at the Startup Autobahn with industry partners on the topic of "digital innovation" (May 2021).
Startup Autobahn EXPO 9 Session on "challenges of organizing digital innovation, outcomes vs processes" (February 2021).
Launch of the Einst4ine (EU project/MSCA-ITN) project for digital transformation and Industry 4.0 (September 2020).
Current research projects in the TECH area
Danuso, A., Giones, F., & da Silva, E. R. (2021). The digital transformation of industrial players: A guide. Business Horizons.
Nylund, P. A., Brem, A., & Agarwal, N. (2021). Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems. Technovation, 102271.
Rohn, D., Bican, P. M., Brem, A., Kraus, S., & Clauss, T. (2021). Digital platform-based business models-An exploration of critical success factors. Journal of Engineering and Technology Management, 60, 101625.
Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives?Technological Forecasting and Social Change, 163, 120451.
Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable "Digital"? Sustainability, 12(13), 5239.
Giones, F., Brem, A., Pollack, J. M., Michaelis, T. L., Klyver, K., & Brinckmann, J. (2020). Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic. Journal of Business Venturing Insights, 14.
Clauss, T., Kraus, S., Kallinger, F. L., Bican, P. M., Brem, A., & Kailer, N. (2020). Organizational ambidexterity and competitive advantage: The role of strategic agility in the exploration-exploitation paradox. Journal of Innovation & Knowledge.
Battisti, S., & Brem, A. (2020). Digital entrepreneurs in technology-based spinoffs: an analysis of hybrid value creation in retail public-private partnerships to tackle showrooming. Journal of Business & Industrial Marketing.
Dąbrowska, J., Almpanopoulou, A., Brem, A., Chesbrough, H., Cucino, V., Di Minin, A., Giones, F., Hakala, H., Marullo, C., Mention, A., Mortara, L., Nørskov, S., Nylund, P. A., Oddo, C. M., Radziwon, A., & Ritala, P. (2022). Digital transformation, for better or worse: A critical multi-level research agenda. R&D Management, radm.12531.