Virtual worlds
Experience opportunities in the metaverse
in the Hanns-Martin-Schleyer-Halle Porsche-Arena Stuttgart
May 8, 2025: Virtual worlds - experiencing opportunities in the metaverse
At the Hanns-Martin-Schleyer-Halle & Porsche-Arena in Stuttgart on May 8, 2025, visitors to the ARENA2036 stand were able to gain insights into our Industrial Metaverse real-world laboratory and immerse themselves in the virtual age at first hand using practical use cases.
Visitors were able to take a virtual 360° tour of the ARENA2036 store floor, which makes it possible to experience the ARENA2036 store floor and special projects and research focuses immersively. Using VR glasses , they were able to immerse themselves in the new world and explore it. This demo environment makes it possible to explore how the real and virtual worlds can be linked - in a practical, tangible and interactive way. Capturing the real world using laser scanning technology goes one step further: a 3D point cloud was used to demonstrate the virtualization of the ARENA2036 building as the basis for use cases such as plan-actual analyses, factory planning or facility management. Last but not least, there were exclusive insights into the 3D modeling of the building twin in the Omniverse, as the basis for collaboration in the real laboratory on a common technology and integration platform. Furthermore, the AR Experience Mission Dataspace from Transfer-X was also demonstrated, which allows use cases from data spaces to be experienced immersively, using the examples of product carbon footprint (PCF) and supply chain resilience.
Highlights at the ARENA2036 stand at a glance:
- Presentation of our 360° tour of the ARENA2036 store floor, using VR glasses to present special projects and research focuses.
- The 3D point cloud to visualize the fusion of physical and digital elements and offer new perspectives on industrial processes.
- Exclusive insights into the modeling of the building twin in the Omniverse
- Preview of an application scenario with digital twins of robots and machines
- AR Experience Mission Dataspace from Transfer-X
Another highlight was the panel discussion "Industrial metaverse meets real-world lab - potential of a joint sandbox approach" at 1:30 p.m., in which various representatives spoke about the opportunities and added value of participatory innovation processes in the digital space.
Participants of the panel:

All further details about the event can be found on the event website:
"Virtual worlds - experiencing opportunities in the metaverse" on May 8, 2025 in Stuttgart
